1. Skills learning is fragmented Hardware use, scene building, photography, content planning, live broadcast skills, etc., scattered application knowledge of the live broadcast industry, no systematic teaching 2. Professor content violation Gain benefits by confronting official rules, exploiting platform vulnerabilities and other improper ways, and teach practitioners as experiences and methods 3. Give birth to improper profit-making What's more, it deceives practitioners by using some shoddy and maliciously fabricated content as paid content.

1. The knowledge system is not perfect The application of knowledge in the live broadcast industry is derived from traditional industries, such as television broadcasting, photography, news media, host broadcasting and other specialties, but it has not formed a knowledge system that meets the needs of the development of the industry. 2. Insufficient theoretical research. Live broadcast as an emerging industry, the relevant theoretical research lags behind the development of the industry, most of the research work stays in the research stage, and the output of high-quality research results is less. 3. Lack of industry standards There are great differences in the technical application, product form and service rules of each live broadcast platform, and there is a lack of unified standards for industry technical indicators and operating specifications.

1. It is "difficult" to learn and apply. The existing professional setting in the school is out of step with the development of the live broadcast industry, theoretical knowledge is out of touch with practical application, and graduates are difficult to meet the requirements of the position. 2. There is nowhere to learn professional knowledge. There is no systematic channel to learn professional live broadcast knowledge. The school curriculum is not involved, the network knowledge payment content is difficult to distinguish between the good and the bad, and the teaching level of offline training institutions is uneven. 3. There is no place for professionals. Professional anchors, full-media operators, editors, and other professional positions require higher professional quality day by day, and the reserve of market talents has been difficult to meet the demand.

Circular on the work related to the Prevention and Control of the regular epidemic situation in Rural Tourism and the acceleration of Market recovery Pay attention to the cultivation of a number of local, village network live with goods capable people to expand the live sales of rural native products, and strengthen cooperation with e-commerce platforms.

Measures for the Management of webcast Marketing (for trial implementation) Strengthen the management of webcast marketing, draw eight red lines for the live broadcast marketing behavior of studio operators and live broadcast marketers, and promote the healthy and orderly development of webcast marketing.

The implementation Plan for speeding up the cultivation of New consumption We will improve the standard system and promote the development of standards such as online retail platform management and retail live broadcasting. Cultivate and strengthen the retail new business type, develop the live broadcast economy, encourage government-enterprise cooperation to build live broadcast bases, and strengthen the training of live broadcast personnel.

The Development Plan of Electronic Commerce in the 14th five-year Plan We will promote new e-commerce models such as live e-commerce and short video e-commerce to be popularized in rural areas. Improve e-commerce industry standards, focusing on live e-commerce, social e-commerce, rural e-commerce and other new business type standards.

Project-based practical teaching, cultivating interest and focusing on practical practice Taking the professional course of "all-media operator" as an example, this course is mainly aimed at all kinds of positions in the live broadcast industry chain, focusing on the ability requirements of live broadcast content planning, communication strategy formulation, and live broadcast channel operation, with live broadcast content production, platform channel launch, operational data analysis and other tasks to organize the course content, and cultivate students' abilities such as live content production, operation planning, traffic resource integration, data analysis and so on. In the process of teaching, we simulate the operation of real MCN institutions, through school-enterprise cooperation and the construction of live training bases inside and outside the school, to achieve the combination of work and learning at the curriculum level, fully develop learning resources, and provide students with rich practical opportunities.

Teach students in accordance with their aptitude + practical job + professional certification + enterprise practice Course system: Conduct big data analysis based on the ability requirements of different positions in popular industries such as live streaming, games, and e-commerce, combined with students 'comprehensive ability level assessment. Job settings: All-media Operator, Network Audio-visual Anchor, Data Analysis Method Interpretation, Platform Anchor, Live Broadcast Operation, Short Video Production, Game Research and Development, Software and Software Design. Professional certification: Internet anchors can obtain an Internet Marketing Specialist Certificate. The certificate enjoys the same treatment as the national professional qualification certificate and can be checked online. Enterprise practice: Integrate top enterprise resources such as Tencent, Alibaba, ByteDance, and Quick Hand to provide a high-quality platform for full practice

Data precipitation + industry standards + industry think tank Exclusive large database: Through the accumulation of teaching experience, student employment tracking, and the operating status of affiliated companies, a large database of the live broadcast industry belonging to colleges and universities is established to provide reserves for theoretical research. Industry standard formulation: Based on exclusive big data and guided by theoretical research, output technical standards and professional norms, and participate in the formulation of industry development guidance. Industrial think tank construction: Cultivate and reserve expert talents to form a matrix of expert talents in various fields in the live broadcast industry.