The threshold for high-quality live broadcast and video content production is high, which requires professional planning, production and operation teams to formulate plans according to the characteristics and needs of the scenic spot.
High-quality live broadcast and short video content need to maintain the creative ability for a long time, and constantly output high-quality content in order to create an influential IP image and form the unique brand value of the scenic spot.
Douyin, Kuaishou, video number, Little Red Book, hornet nest, all kinds of live streaming, short video platforms emerge one after another, how to make choices and allocate energy, requires special planning.
There are great differences among consumers in traditional travel agencies, OTA, social networking and live broadcast networks, so it is difficult to unify the distribution mechanism.
Different live streaming platforms also have different criteria for judging high-quality content, and their marketing mechanisms are different.
There are great differences among users in different channels and platforms, so it is difficult to customize targeted marketing programs, and the transformation is long and the effect is not good.
All the official live broadcast equipment are fully compatible with the mainstream RTMP and RTSP protocols of the market. The scenic spot can choose the official slow live broadcast professional camera, or it can also support the surveillance camera of the above protocol.
According to the rational indexes such as color level, curve and hue saturation of each camera, the machine position of the scenic spot can be switched automatically.
Slow LVB does not consume VJ resources. Through multi-device deployment, scenic spots can easily achieve multi-room deployment and obtain more traffic.
The headquarters will implement the construction of live broadcast accounts, equipment, and live broadcast rooms in a unified manner.
The headquarters will uniformly produce and distribute the live broadcast materials, content, duration, etc.
The headquarters live broadcast operation team conducts the overall operation and management of its live broadcast rooms.
The live broadcast is on-demand and visible to other viewers.
Live images can be on-demand compatible with wired and wireless devices.
The daily explanation content of the tour guide's top ten wonderful explanations every day and vote for the top ten best explanations.
Simple configuration can be used and maintained.
The official live broadcast equipment serves a wide customer base, covering anchors in categories such as talent, games, e-commerce, and local life, which can quickly cover a wider audience;
To improve brand awareness of scenic spots, using official equipment as a carrier, no matter what type of anchor uses this special effect, it can have a secondary communication effect.
